Georgia Lottery :

The goal of this campaign is to convince those who normally don’t play the GA Lottery, to buy a ticket.
To begin, I tried to figure out why I –NEDA– never play lottery? 
The answer was simple: I don’t believe in LUCK, which is the foundation of any lottery game.

 I recreated the re-action and emotion of the real previous winners at the exact moment of hearing their winning news. It proofs that LUCK EXISTS but first we need to play.