Costa Rica Tourism Board :

Tourism is the number one industry in Costa Rica and Costa Rica Tourism Board needs a campaign to attract more tourists with a very limited budget.
The brief for this project was given to us by 22squared ad agency.

Concept:
A new study called Happy Planet Index, ranked Costa Rica as the happiest place on planet while America took the 114th place. Why not give the opportunity for everyone in US to experience some of the Costa Rican happiness before buying the tickets?