KRYLEX® industrial was introduced in 2017 with no digital footprint. By Nov 2019, production grew into a much bigger market including medical devices, consumer electronics and electrical cars.

Phase I: Brand needed a persona, dedicated website, photography, packaging, etc. - all within few months.

Phase II - Expanded Market & SEO needs: To capture the new market in electronics and medical industry, KRYLEX® website needed to expand into a much larger site with better UX & improved SEO. In mid 2019 our marketing report showed 100% of KRYLEX® expanded pages were showing up on first page of google with no paid advertising.

Phase III - HubSpot integration & Digital Marketing: By Jan 2020 KRYLEX® website was fully integrated with HubSpot marketing. Installed tracking code can track users’ interactions with the content both on the site & connected social media platforms.

My Role: Art direction, Brand manager, UI/UX designer, Project manager, Website maintenance, director of photography, digital marketing, HubSpot integration process.

Teamwork: Photography, in-house | wordpress dev: The Brand Leader

• all negotiations regarding budget, contract’s details, copy placement and tone, deadlines, managing a successful launch and post launch testing are done by Neda Ehsani.